˹

ҳ/Ѷ/ҵ

Ĵ߾ͷ  ϰп

Ķ
̩֮󣨵ף  ֮˹ƽ˹ءFunkoұ߾ͷͬʱ83˽ڶȼϰҵ  ȥͬжྪ  жޣĴ߾ͷҵ׷µ  ҾӪҵ̡ȷʡǮ  ļҶ°ҵƱһ
 
˹(й)ٷվӴ

ȪԴctoy-gdta /༭Jane/Salas
 
ҵߵ

Ĵ߾ͷڽڶվϰ  ۶ȫµ СǺ֮  ڶȾ۶µ11%  ϰµ16% ھ  ˺֮ڽڶͬŤΪӯ֮  ڽڶȾвˮƽµ  ҵFunko  ȥӯ  귴0.55Ԫ ӽϰ  ļжǿ  ҿҲFunko  ִ0.99Ԫ
 
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ͼԴǧͼ

»Եԭ  ļҶԼͬᵽ̼Ҽ桢̭  ɼ  ϰҵ  ȥϰݽµIJѰҵǵļǮ Ȼ  һͨ  гѹӴҲDzɺԵԵԭ
 
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Ĵͷ2023ϰҵ
λԪ
Ʊȫý

1̩  3Ҿŵķ߰Ӫҵ   3ҹ˾ݾΪӪҵ
2ûенżľ   ù˾ľͨż۶ռ
 
Ӫҵ̡
 
ʵ  ڽһ  ҵˮѾ¶ͷף߾ͷ̩֮ҵ  ڵڶȲƱ¶ʱ  ļұͷҲ׷עԼĹ˾ߵ ֮FunkoȷӪҵ  FunkoҪ ̩˹ƽ˹Ż  ȲִԭӪҵ Ǿͻҵϸ

̩ǿIPƶ

ڶҵ12%ġűȡӰϷȻƱ  ԰ű޵ϰδչ  IPΪܸ˶ҵսԺǼᶨ  ҵתҲصἰɵס  ˴Ͳ׸  ԼʡǮȻȲ  ڶѾʡ2400Ԫ 2021ʵ  ۼƽԼ2.57Ԫ ̩Ҳ⼸ҾͷԼʡǮĹ˾

 
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֮ŻԴáʲ

ھʱԵԭ  ֮ڶȺϰȥ°ή̬  ˾ҲһǿϯִйChris Cocksˢ  ȷԴصƷ

 ǰתeOneӰ——ʨ֣Lionsgate  ӪҵΪ5Ԫ ԭչeOneϣΪ֮ڲӰʵ  תΪʲģʽ  һ֧ɴ⿪ҵרԱɵŶΪ  30ԭĺ֮IPݿĿŽȨʽ  еıνաֲӡֶࡢƵĿ ַصƷƻصӪҵȨ˾пӪ ñ  ̨ȻƷƽǹƷӪ  ˶ߡˮ߾Ȩȥ еľ  ɨȥʣµĿ ݲƱ  ֮ڲ̭16%  ߿̭24%  ̭̿16%

 
˹(й)ٷվӴ

 ǽ˾еߴƷ——³ǡ֮ϷơȻС桢ֶͱν ڶȺϰƷҵҲ֤ʵսԵЧ ձߵ͵̬  ƷƵĵС  ڶȺϰͬȶֻµ5%  νӰϷƶ83%³74%С15% ðµҪھʱƺ浼µ ƷƵҲ ݲƱڹ  Լ6ɵȨ˳Ʒƴµ  ҪʽͶصת߰Ȩ루ƷȨȥ˾18% ϶ǼԴڽƷսԵʹ
 
˹(й)ٷվӴ
֮Ʒƴ
λԪ
Ʊȫý

3ἰߴ󽹵Ʒ
4սⲿȨƷ

 ֮Ҳȥϯִйκ  ˽ԼʡǮ  ҲȲƽ  ѽԼ1.04Ԫ

˹ƽ˹أ߼ᶨ  Ӫƽ

ļҾͷΨһûȷᵽԼĹ˾ 漰زˡӪҵľ°ƴװƷŵMeccanoķͣףŷްƷһҹա  ˶1350ԪְԱö

ϰ˹ƽ˹صӲǷù  ռ߰ͬȵ  ڶ߰ͬµ20.9%  ֺ͵Ϸǽ򻮷19.4%0.5%ϰ߰ͬµ32.5%  ְ41.3%  Ϸ΢µ3.7% ߰ϸֲƷڽڶҵͬȸȫµ  1ɵ3֮ϰͬȵ3

 
˹(й)ٷվӴ
˹ƽ˹ϸƷҵͬ
Ʊȫý

ֻ  ˹ƽ˹صĹ˾սȻƽ  ½Ͷʹ˾Ͷ֧΢

Funko+Ӫҵ

FunkoDZ漰ļ߹˾ҵýҵĹ˾ ڶȼϰĴ۶ͬȵ  ͬӯת ϯִйMichael Lunsford֣“һЩϴͻھеж  ӰǵӪպӯ Ԥƣ״̬ڽ°һ ”󲢷ǵڶȲ  ʵھѾȡף۴  ҳͷȴҪ2ԪĻ

 FunkoȷҪˡӪҵԼ Michael Lunsfordָ“ǻܹ˾  ԴFunkoĽƷ  ҪͶڿӯ  ⽫ָÿһ ”ζ̭ƷߵĿӪҵش δȷЩƷӪҵ߱  ˺ͽԼѾȷ ֲ漰180Ա  ԼռԱ12%  ÿԼ2000Ǯ ѾFunkoĵڶֲˣǰŻ¿뼰زְִԱ  ŻӪҪĿջޡٿתʣ  ԤÿɽԼ1.551.85ԪıǮ

 
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ֹչδ

°չ  ļҾͷ̬ȵԤڶ  еĻԤ  ǶձΪȥĶڻӽľήʱƵ˽ҵ  λڽβ̽׻ ŽЧʵ  Ʒ۵Ĵ̼  гĻָ  һ

˹ߣڣ޹˾ΪһOEM,ODMë߶ƹӦ  ӪëߡҾë޲Ʒ ˾ȫ   Ͽ  ɴ60-80ֻ дԱӵë10ϵŶӵë20ҵŶӾ߱15ϵ  ϤëߵҪ  ֻҪϸIJƷͼֽƷ  ͿΪͻṩӿۺһվʽЧ ˾Ʒ  ļǮ  ǿĿ  ƵۺЧ  Ϊͻ֪ĶЧ
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˹ߣڣ޹˾
 

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